ICT integration in teaching social communication disciplines: Pedagogical and methodological approaches
DOI:
https://doi.org/10.46502/issn.1856-7576/2026.20.02.21Keywords:
Artificial Intelligence, digital platforms, ICT integration, media education, radio journalism.Abstract
This research paper uses a mixed methods design to investigate the ICT integration in the teaching of social communication disciplines. A survey, semi-structured interviews and an analysis of documents were used to gather information on 120 respondents (58 faculty and 62 students) in five universities. Three hypotheses were tested based on TPACK, constructivism, connectivism, DigComp and Bloom Digital Taxonomy. The findings have shown that Learning Management Systems and Video Conferencing tools are used the most, and the digital radio platforms and AI applications are not used that often. There are high positive correlations that indicate that ICT use frequency (r=0.564), constructivism pedagogical practices (r=0.598) and clarity of methodological framework (r=0.473) are linked with perceived instructional effectiveness. Deficits in infrastructure and time are the main problems that arise and they are positively correlated with the opportunities of innovation (r=0.418). Such qualitative themes are professional authenticity in ICT integration, tacit methodological knowledge, and ambivalence to AI. The research has theoretical implications and practical suggestions to teachers and schools.
References
Abuhassna, H., & Alnawajha, S. (2023). Instructional Design Made Easy! Instructional Design Models, Categories, Frameworks, Educational Context, and Recommendations for Future Work. European Journal of Investigation in Health, Psychology and Education, 13(4), 715–735. https://doi.org/10.3390/ejihpe13040054
Adhami, N., & Taghizadeh, M. (2024). Integrating inquiry-based learning and computer supported collaborative learning into flipped classroom: Effects on academic writing performance and perceptions of students of railway engineering. Computer Assisted Language Learning, 37(3), 521–557. https://doi.org/10.1080/09588221.2022.2046107
Aliyeva, G. B., Honcharuk, V., Pavliuk, N., Zinchenko, V., & Sivachenko, I. (2023). Review of modern pedagogical technologies and methods in the field of philology according to European standards. Revista on line de Política e Gestão Educacional, 27(esp.2), e023049. https://doi.org/10.22633/rpge.v27iesp.2.18778
Bitar, N., & Davidovich, N. (2024). Transforming Pedagogy: The Digital Revolution in Higher Education. Education Sciences, 14(8), 811. https://doi.org/10.3390/educsci14080811
Bondarchuk, A., Tonkikh, I., Lutsenko, S., Tsilyna, M., & Lukianchuk, I. (2026). Media in education: Production, content, and pedagogical approaches for journalists. Revista Conrado, 22(108), e5125–e5125. https://conrado.ucf.edu.cu/index.php/conrado/article/view/5125
Boichenko, M., Churychkanych, I., Kulichenko, A., Shramko, R., & Rakhno, M. (2023). Mind maps to boost the learning of English as L2 at higher education institutions in Ukraine. Amazonia Investiga, 12(70), 229–240. https://doi.org/10.34069/AI/2023.70.10.21
Cabero-Almenara, J., Barroso-Osuna, J., Gutiérrez-Castillo, J.-J., & Palacios-Rodríguez, A. (2021). The teaching Digital Competence of Health Sciences Teachers. A Study at Andalusian Universities (Spain). International Journal of Environmental Research and Public Health, 18(5), 2552. https://doi.org/10.3390/ijerph18052552
Chapman, C., & Montecinos, C. (2025). Professional learning in Latin America and the Caribbean: Towards a Networked Learning System? Professional Development in Education, 51(1), 1–6. https://doi.org/10.1080/19415257.2025.2446110
Churches, A. (2010). Bloom’s digital taxonomy. Recuperado de http://burtonslifelearning.pbworks.com/w/file/fetch/26327358/BloomDigitalTaxonomy2001.pdf
da Rosa, T. A. B., Andreica, A. B., & Aragón, R. (2025). Digital information and communication technologies and teacher training from an international perspective: A study between brazil and romania. Studia Universitatis Babes-Bolyai. Studia Europaea, 70(2), 145–177. https://www.ceeol.com/search/article-detail?id=1387786
De Juana-Espinosa, S. A., Brotons, M., Sabater, V., & Stankevičiūtė, Ž. (2023). An analysis of best practices to enhance higher education teaching staff digital and multimedia skills. Human Systems Management, 42(2), 193–207. https://doi.org/10.3233/HSM-220060
Degen, K., & Gleiss, A. (2025). Time to break up? The case for tailor-made digital platform regulation based on platform-governance standard types. Electronic Markets, 35(1), 5. https://doi.org/10.1007/s12525-024-00747-7
D’Elia, P., Stalmach, A., Di Sano, S., & Casale, G. (2025). Strategies for inclusive digital education: Problem/project-based learning, cooperative learning, and service learning for students with special educational needs. Frontiers in Education, 9, 1447489. https://doi.org/10.3389/feduc.2024.1447489
Dowling, D. O. (2025). Theorizing Podcast Journalism: Toward a Medium-Specific Framework for Audio Reporting. Journalism and Media, 7(1), 2. https://doi.org/10.3390/journalmedia7010002
Eswaran, U. (2024). Project-Based Learning: Fostering Collaboration, Creativity, and Critical Thinking. In M. Bhatia & M. T. Mushtaq (Eds.), Advances in Educational Technologies and Instructional Design (pp. 23–43). IGI Global. https://doi.org/10.4018/979-8-3693-2169-0.ch002
Fanguy, M., Costley, J., Almusharraf, N., & Almusharraf, A. (2023). Online collaborative note-taking and discussion forums in flipped learning environments. Australasian Journal of Educational Technology, 39(2), 142–158. https://doi.org/10.14742/ajet.8580
Fernández-Barrero, M.-Á., López-Redondo, I., & Aramburú-Moncada, L.-G. (2024). Possibilities and challenges of Artificial Intelligence in the teaching and learning process of Journalism Writing. The experience in Spanish universities. Communication & Society, 37(4), 241–256. https://doi.org/10.15581/003.37.4.241-256
Fowler-Watt, K. (Ed.). (2023). Challenges and new directions in journalism education. London: Routledge. https://doi.org/10.4324/9781003301028
Garachkovska, O., Parfeniuk, I., Haludzina-Horobets, V., Dmytrenko, N., Osaula, V., & Grebnov, G. (2022). Social Media as a Tool for the Development of Future Journalists’ Communicative Competence. Journal of Curriculum and Teaching, 11(6), 16. https://doi.org/10.5430/jct.v11n6p16
Gopinathan, S., Kaur, A. H., Veeraya, S., & Raman, M. (2022). The Role of Digital Collaboration in Student Engagement towards Enhancing Student Participation during COVID-19. Sustainability, 14(11), 6844. https://doi.org/10.3390/su14116844
Jaakkola, M. (2022). Journalists as Media Educators: Journalistic Media Education as Inclusive Boundary Work. Journalism Practice, 16(6), 1265–1285. https://doi.org/10.1080/17512786.2020.1844040
Jiménez-Sierra, Á. A., Ortega-Iglesias, J. M., Cabero-Almenara, J., & Palacios-Rodríguez, A. (2023). Development of the teacher's technological pedagogical content knowledge (TPACK): A systematic review. Frontiers in Education, 8, 1078913. https://doi.org/10.3389/feduc.2023.1078913
Khokhar, Y. (2025). Bloom’s taxonomy and its digital evolution: A framework for school education. International Research Journal of Modernization in Engineering Technology and Science, 7(1), 45–52. https://d1wqtxts1xzle7.cloudfront.net/122478808/IRJMETS70200060914-libre.pdf?1745490398
Kurebay, B., Seitenova, S., Khassanova, I., Kazetova, A., Bayukanskaya, S., & Mailybaeva, G. (2023). Competence of primary school teachers in the use of internet resources. International Journal of Education in Mathematics, Science, and Technology, 11(4), 964–980. https://doi.org/10.46328/ijemst.3466
Kushnir, I. (2025). Thematic analysis in the area of education: A practical guide. Cogent Education, 12(1), 2471645. https://doi.org/10.1080/2331186X.2025.2471645
Mehendale, S. G. (2024). Calling for ‘Podo-gogy’: Why podcasting needs to be a part of journalism education in India. Media Practice and Education, 25(1), 77–94. https://doi.org/10.1080/25741136.2023.2263825
Mishra, P., & Koehler, M. J. (2006). Technological Pedagogical Content Knowledge: A Framework for Teacher Knowledge. Teachers College Record: The Voice of Scholarship in Education, 108(6), 1017–1054. https://doi.org/10.1111/j.1467-9620.2006.00684.x
Moise, R., & Chmiel, M. (2026). Theoretical orientations of higher education public relations educators in Europe and implications for pedagogy. Journal of Communication Management, 1–22. https://doi.org/10.1108/JCOM-05-2025-0125
Mwangi, A. I. (2025). Examining ethics in new media. (graduate thesis), The Aga Khan University. https://ecommons.aku.edu/theses_dissertations/2386/
Noain-Sánchez, A. (2022). Addressing the Impact of Artificial Intelligence on Journalism: The perception of experts, journalists and academics. Communication & Society, 35(3), 105–121. https://doi.org/10.15581/003.35.3.105-121
Plaza De La Hoz, J., Espinosa Zárate, Z., & Camilli Trujillo, C. (2024). Digitalisation and poverty in Latin America: A theoretical review with a focus on education. Humanities and Social Sciences Communications, 11(1), 1194. https://doi.org/10.1057/s41599-024-03692-0
Ramírez, H. R., Franco, E., & Carcausto, W. (2025). Factors influencing the development of digital competencies in higher education teachers in Latin America: A systematic review. Journal of Educational and Social Research, 15(1), 104. https://doi.org/10.36941/jesr-2025-0009
Reuter, A. (2022). Who let the DAWs Out? The Digital in a New Generation of the Digital Audio Workstation. Popular Music and Society, 45(2), 113–128. https://doi.org/10.1080/03007766.2021.1972701
Riina, V., Stefano, K., & Yves, P. (2022). DigComp 2.2: The Digital Competence Framework for Citizens-With new examples of knowledge, skills and attitudes. Joint Research Centre. https://ideas.repec.org/p/ipt/iptwpa/jrc128415.html
Sánchez, S. P., Guerrero, A. J. M., Núñez, J. A. L., & Belmonte, J. L. (2023). Flipped learning as a pedagogical alternative for the work of musical expression in times of pandemic. Retos, (47), 384–393. https://dialnet.unirioja.es/servlet/articulo?codigo=8638078
Sharma, A., Jayalakshmi, S., Tripathy, A., Katekhaye, D., & Sharma, A. (2024). Exploring innovative pedagogical approaches for enhanced student engagement. Decision Making: Applications in Management and Engineering, 7(1), 175–188. https://dmame-journals.org/index.php/dmame/article/view/20
Shruthi, H. L., Radhakrishnan, A., Veigas, A. D., Railis, D. J., & Dinesh, R. S. (2025). Analyzing pedagogy and education in English language teaching using information and communication technology. Education and Information Technologies, 30(12), 16551–16573. https://doi.org/10.1007/s10639-025-13439-2
Sitthiworachart, J., Joy, M., King, E., Sinclair, J., & Foss, J. (2022). Technology-Supported Active Learning in a Flexible Teaching Space. Education Sciences, 12(9), 634. https://doi.org/10.3390/educsci12090634
Stevens, C. (2025). Teachers and teaching: Pedagogy, digital skills and professional development. Open Learning: The Journal of Open, Distance and e-Learning, 40(1), 1–3. https://doi.org/10.1080/02680513.2024.2436665
Tokmakov, D., Tokmakova, A., Shotarova, S., Lyubomirov, S., Mileva, N., & Tokmakova, K. (2025). AI Educational Video Creation Methodology for University Courses. 2025 IEEE International Conference on Teaching, Assessment, and Learning for Engineering (TALE), 1–8. https://doi.org/10.1109/TALE66047.2025.11346699
Toledano, M., & Avidar, R. (2016). Public relations, ethics, and social media: A cross-national study of PR practitioners. Public Relations Review, 42(1), 161–169. https://doi.org/10.1016/j.pubrev.2015.11.012
Torres Madronero, E., & Torres-Madronero, M. C. (2025). The use of information and communication technologies in teaching-learning processes of social science in higher education: A systematic review. Innovations in Education and Teaching International, 62(2), 731–744. https://doi.org/10.1080/14703297.2024.2333387
Turchyn, I., Zaitseva, S., Rudenko, N., Saienko, V., Kuzemko, N., & Denefil, O. (2023). Using distance learning models as opportunities for blended learning for foreigners. Revista Romaneasca Pentru Educatie Multidimensionala, 15(4), 178–191. https://doi.org/10.18662/rrem/15.4/787
Umar, N., Atan, N. A., & Majid, U. M. A. (2023). Learning activities based on social constructivism theory to promote social interaction and student’s performance (EPSISM). In AIP Conference Proceedings (Vol. 2569, No. 1, p. 060004). AIP Publishing LLC. https://doi.org/10.1063/5.0112879
Valverde-Berrocoso, J., Acevedo-Borrega, J., & Cerezo-Pizarro, M. (2022). Educational Technology and Student Performance: A Systematic Review. Frontiers in Education, 7, 916502. https://doi.org/10.3389/feduc.2022.916502
Vandeyar, T., & Adegoke, O. O. (2024). Teachers’ ICT in pedagogy: A case for mentoring and mirrored practice. Education and Information Technologies, 29(14), 18985–19004. https://doi.org/10.1007/s10639-024-12603-4
Vuorikari, R., Pokropek, A., & Muñoz, J. C. (2025). Enhancing digital skills assessment: Introducing compact tools for measuring digital competence. Technology, Knowledge and Learning, 31, 519–546 . https://doi.org/10.1007/s10758-025-09825-x
Weisberg, L., & Dawson, K. (2023). The Intersection of Equity Pedagogy and Technology Integration in Preservice Teacher Education: A Scoping Review. Journal of Teacher Education, 74(4), 327–342. https://doi.org/10.1177/00224871231182129
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Iuksel Gaiana, Tetiana Hyrina, Oleksii Sytnyk, Anzhelika Dosenko, Olha Bykova

This work is licensed under a Creative Commons Attribution 4.0 International License.












